Tiktok vibe songs 20228/2/2023 ![]() "It's a double-edged sword," she told Variety of TikTok earlier this year. The song took on a life of its own (also reaching the top 20 of the Billboard Hot 100), helping Beihold achieve her goal of solidifying herself as an artist beyond an app. 1 on Billboard's Adult Top 40 chart in August, nearly a full year after it went viral on TikTok. The 23-year-old has been playing piano since she was 6, and, despite being an All-American fencing champion, she ultimately pursued music.īeihold's emotive piano-driven pop first caught attention during the pandemic with relatable tracks like "City of Angels" and "Groundhog Day." The TikTok traction set her up for a breakthrough hit with her major-label debut single "Numb Little Bug." The bouncy track - which has a juxtaposing narrative based on the singer's experience with antidepressants - was first teased in 2021, but became a radio smash in 2022 after its official release in January. Em BeiholdĮm Beihold was working toward her big break long before social media existed. "The time for independent artists is now."īelow, get to know 12 singer/songwriters who have successfully utilized TikTok as part of their marketing strategy to help kickstart their careers as artists - and solidified themselves as hit-making stars. "We now have the opportunity to bring our music directly to our audience, hear their thoughts, and then create a marketing plan tailored to those fans based on what they have shared with us," Alexandra Kay tells. ![]() ![]() As she argues, the biggest reason TikTok is a key tool for aspiring artists is simple: they hold the power. In country singer Alexandra Kay's case, Tim McGraw caught wind of her video covering his song "Don't Take The Girl" and invited her to be the opening act on his summer tour. Youre, Beihold and Jax are just three of the many singer/songwriters who have turned TikTok virality into chart success and label deals, and three examples of how 2022 has unofficially become the year of the self-made superstar. 2 on the Adult Pop Airplay chart, right under Taylor Swift's "Anti-Hero." Several of the songs on Billboard's year-end charts started as viral sensations on TikTok, including Nicky Youre's "Sunroof" and Em Beihold's "Numb Little Bug." And as of press time, Jax's "Victoria's Secret" is at No. It has arguably become the most prominent way for new artists to emerge - and this year proved to be the most fruitful one yet. Going into 2022, there was no denying that TikTok had changed the music scene irrevocably.
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